Jednostki i pracownicy - książka adresowa

dr hab. Wojciech Cwalina

dr hab. Wojciech Cwalina
Stanowisko
profesor uczelni
Jednostki
KATEDRA PSYCHOLOGII SPOŁECZNEJ
Funkcje
Kierownik Katedry
Adres e-mail
Wyświetl
Strona www
https://www.researchgate.net/profile/Wojciech_Cwalina
https://umcs-pl.academia.edu/WojciechCwalina
Konsultacje

Pokój 86 lub sala 33


poniedziałek: 14.30-15.00


wtorek: 15.30-16.00


Wcześniejszy kontakt mailowy.

O sobie

Zainteresowania badawcze:

psychologia marketingu politycznego

psychologia środowiskowa

poznanie społeczne

formowanie wrażeń o innych ludziach

zarządzanie kryzysowe

perswazja

psychologia mediów


Działalność naukowa

Wybrane publikacje

Książki

Cwalina, W., Falkowski, A., Koniak, P., Mackiewicz, R. (2015). Wieloznaczność w przekazach politycznych. Sopot: Gdańskie Wydawnictwo Psychologiczne.

Cwalina, W., Falkowski, A., Newman, B.I. (2011). Political marketing: Theoretical and strategic foundations. Armonk, NY: M.E. Sharpe.

Cwalina, W., Falkowski, A., Newman, B.I. (2008). A cross-cultural theory of voter behavior. New York: Haworth Press/Taylor & Francis Group.

Cwalina, W., Falkowski, A. (2005). Marketing polityczny. Perspektywa psychologiczna. Gdańsk: Gdańskie Wydawnictwo Psychologiczne.

Cwalina, W. (2000). Telewizyjna reklama polityczna: Emocje i poznanie w kształtowaniu preferencji wyborczych. Lublin: TN KUL.

 

Artykuły

Drzewiecka, M., Cwalina, W. (2020). "The late leader": Influence of political leader’s death on their evaluation. Journal of Political Marketing. doi: 10.1080/15377857.2020.1724410

Leoniak, K.J., Cwalina, W. (2020). Measuring light-switching behavior using an occupancy and light data logger. Journal of Visualized Experiments, 155, e60771.

Falkowski, A., Cwalina, W. (2019). Partisan schemata in biased interpretation of electoral proposals and political candidate evaluation. Journal of Political Marketing, 18(4), 360-379.

Cwalina, W., Drzewiecka, M. (2019). Who are the political leaders we are looking for? Candidate positioning in terms of leadership style. A cross-cultural study in Goleman’s typology. Journal of Political Marketing, 18(4), 344-359.

Leoniak, K.J., Cwalina, W. (2019). The role of normative prompts and norm support cues in promoting light-switching behavior: A field study. Journal of Environmental Psychology, 64, 1-11.

Cwalina, W., Falkowski, A. (2018). Crisis management: Government strategy in framing reform proposals and communications. Journal of Political Marketing, 17(2), 122-136.

Cwalina, W., Falkowski, A. (2016). Morality and competence in shaping the images of political leaders. Journal of Political Marketing, 15(2-3), 220-239.

Cwalina, W., Falkowski, A. (2015). Political branding: Political candidates positioning based on inter-object associative affinity index. Journal of Political Marketing, 14(1-2), 152-174.

Cwalina, W., Falkowski, A., Newman, B.I. (2012). The macro and micro views of political marketing: The underpinnings of a theory of political marketing. Journal of Public Affairs, 12(4), 254-269.

Cwalina, W., Falkowski, A., Newman, B.I. (2010). Towards the development of a cross-cultural model of voter behavior: Comparative analysis of Poland and the US. European Journal of Marketing, 44(3/4), 351-368.

Cwalina, W., Falkowski, A., Kaid, L.L. (2005). Advertising and the image of politicians in evolving and established democracies: Comparative study of the Polish and the U.S. presidential elections in 2000. Journal of Political Marketing, 4(2/3), 19-44.

Cwalina, W., Falkowski, A. (2005). Voter reactions to US presidential candidates’ media portrayals in 2004: Comparing perceptions of Polish and American citizens. Journalism Studies, 6(2), 217-228.

Cwalina, W., Falkowski, A., Kaid, L.L. (2000). Role of advertising in forming the image of politicians: Comparative analysis of Poland, France, and Germany. Media Psychology, 2(2), 119-146.

 

Rozdziały w książkach

Newman B.I., Cwalina W., Falkowski A., Newman T.P., Jabłońska M. (2020). Political marketing. In P. Harris, A. Bitonti, C. Fleisher, A. Skorkjær Binderkrantz (eds.), The Palgrave Encyclopedia of Interest Groups, Lobbying and Public AffairsPalgrave Macmillan, Cham. doi: 10.1007/978-3-030-13895-0_5-1

Cwalina, W., Drzewiecka, M. (2019). Poland. In O. Eibl, M. Gregor (eds.), Thirty years of political campaigning in Central and Eastern Europe, (131-148). London: Palgrave Macmillan.

Newman, B.I., Cwalina, W., Falkowski, A. (2017). Political marketing and public affairs. In P. Harris, C.S. Fleischer (eds.), The Sage handbook of international corporate and public affairs, (197-214). London: Sage Publications.

Cwalina, W., Falkowski, A., Newman, B. I. (2017). Political marketing: Theory and practice. In C.V. Jansson-Boyd, M.J. Zawisza (eds.), Routledge international handbook of consumer psychology, (273-291). London: Routledge.

Cwalina, W., Falkowski, A., Newman, B.I. (2016). Political marketing: The multidisciplinary approach. In W.L. Benoit (ed.), Praeger handbook of political campaigning in the United States, Volume 1: Foundations and  campaign media, (101-119). Santa Barbara, CA: Praeger.

Cwalina, W., Falkowski, A., Newman, B.I. (2015). Persuasion in the political context: Opportunities and threats. In D.W. Stewart (ed.), Handbook of persuasion and social marketing, Volume 1, (61-128). Santa Barbara, CA: Praeger.

Cwalina, W., Koniak, P. (2014). Narzucanie ram interpretacji problemów i strategiczna wieloznaczność w manipulacji politycznej. W: D. Doliński, M. Gamian-Wilk (red.), Przestrzenie manipulacji społecznej, (299-344). Warszawa: Wydawnictwo Naukowe PWN.

Cwalina, W., Falkowski, A. (2013). Cultural context of the perceptual fit of political parties’ campaign slogans: A Polish case. In K. Gouliamos, A. Theocharous, B. Newman (eds.), Political marketing: Strategic campaign culture, (132-155). New York: Routledge.

Cwalina, W., Falkowski, A., Newman, B.I. (2009). Political management and marketing. In D.W. Johnson (ed.), Routledge handbook of political management, (67-80). New York: Routledge.

Cwalina, W., Falkowski, A. (2006). Political communication and advertising in Poland. In L.L. Kaid, C. Holtz-Bacha (eds.), The Sage handbook of political advertising, (325-342). Thousand Oaks, CA: Sage Publications.

Cwalina, W., Falkowski, A., Koniak, P. (2006). Advertising effects: Polish elections to the European Parlaiment. In M. Maier, J. Tenscher (eds.), Campaigning in Europe – Campaigning for Europe. Political parties, campaigns, mass media and the European Parliament Elections 2004, (371-386). Berlin: LIT Verlag.

Cwalina, W., Falkowski, A. (2003). Advertising and the image of politicians. National elections in Poland, France, and Germany. In F. Hansen, L.B. Christensen (eds.), Branding and advertising, (205-231). Copenhagen: CopenhagenBusinessSchool Press.

Falkowski, A., Cwalina, W. (1999). Methodology of constructing effective political advertising: An empirical study of the Polish presidential election in 1995. In B.I. Newman (ed.), Handbook of political marketing, (283-304). Thousand Oaks, CA: Sage Publications.

Cwalina, W., Falkowski, A., Rożnowski, B. (1999). Television spots in Polish presidential elections. In L.L. Kaid (ed.), Television and politics in evolving European democracies, (45-60). Commack, NY: Nova Science Publishers.