10 May, 2024
Hybrid: Lublin & Online
Accompanying events: 9 and 11 May, 2024
Organizers: Maria Curie-Skłodowska University in Lublin
University of Wrocław
Polish Communication Association, Mediatization Section
Call for papers
Mediatization is one of those complex theoretical approaches that allow us to understand the complexity of contemporary social phenomena in which media technologies are entangled. In recent years, social action has become even more tightly intertwined with the operation of technologies, which in turn are based on the collection of (big) data. This has provided the impetus to look at the data-based nature of processes and to develop the trend of datafication research. At the same time, with technological advances and market convergence, media has ceased to be a separate sector. It has become integrated with IT. We are also witnessing an institutional shift toward data-driven media and automated, algorithmic communication.
Mediatization (understood as the deep and complex two-sided media and social spheres) and datafication (the process of transforming selected aspects of social life into data and then inscribing these data into social relations) can help us explain how data generated by human networked practices are used in contemporary cultural, social, political and market processes (Hepp and Couldry, 2023; Kaun 2023; Kopecka-Piech and Bolin 2023; Hepp, 2020; Couldry and Meijas, 2019; van Dijk 2014).
Therefore, we consider mediatization and datafication as conceptual tools that can be used to comprehensively understand the current social phenomena that constitute the digital shift towards the prevalence of data-driven media. At the same time, the question of the relationship between mediatization and datafication needs to be raised, as it is not clear whether datafication represents a new and qualitatively different phase of deep mediatization or whether it is just another layer, an element of mediatization. Finally, should the concept of datafication transform research on mediatization? If so, in what way? Since there are only a few attempts to establish a dialogue between mediatization and datafication research (e.g. Hepp, 2020; Kaun, 2023), we are convinced that there is still a need to discuss these two topics.
To address these problems we have invited the renowned keynote speaker Andreas Hepp (Universität Bremen) who will give a keynote speech on: Datafication, automation and communicative AI: Toward a redefinition of mediatization research (personal presentation; see the abstract here).
However, as in the previous years, we open our conference to a wide range of topics related to mediatization and media studies in general, and therefore welcome all papers that address the topics listed below:
In addition to the scientific discussions, we are planning social events for our participants to get to know each other better and to spend some time in a more relaxed way in the beautiful city of Lublin during the best season of the year:
Important dates:
Abstract submission: 15 April, 2024
Abstract acceptance: 17 April, 2024
Fees:
Conference fee for on-site participants: PLN 600 (PTKS/Polish Communication Association members: PLN 550)
Conference fee for online participants: PLN 300 (PTKS/Polish Communication Association members: PLN 250)
On behalf of
Scientific and Organizing Committees of Mediatization Confernce 5
| Ewa Nowak-Teter Maria Curie-Skłodowska University in Lublin Polish Communication Association, Mediatization Section |
Bartłomiej Łódzki University of Wrocław |
