Tourism Management and Marketing is a second-cycle degree program covering a wide range of topics in tourism management and marketing, which are crucial in the modern tourism industry.

The program is a response to the increasing complexity, dynamics, and competitiveness of today’s tourism market. These demanding conditions create a need for competent professionals – managers who are knowledgeable about modern technologies, flexible, creative, ready to collaborate, and who understand the evolving expectations of 21st-century consumers.

Tourism is a real and significant sector of the economy; therefore, the program includes a relatively large number of practical aspects, preparing students for work in the tourism industry.

Students will gain theoretical insights and refine their research skills in relation to real-world phenomena observed in the tourism industry. They will explore various tourism market segments, their marketing strategies, sustainable tourism development approaches, principles of universal design, safety issues, the use of modern technologies (including AI, social media, GIS), and the operation of international reservation systems.

You can find detailed study programme and learning outcomes here.

This is a full-time second-cycle degree program conducted in English. Recruitment will begin for the 2025/2026 academic year.

Opportunities during studies

• Individualized learning paths;
• Access to diverse information sources, including industry databases;
• Building international networks by participating in classes conducted by foreign academic staff;
• Participation in international student exchange programs (Erasmus+) and projects dedicated to students;
• Engagement in student scientific conferences, workshops, and educational events organized by the University;
• Participation in certified training programs to develop professional and personal competencies;
• Opportunity to take paid international internships outside the programme;
• Involvement in student scientific associations, the Student Government, and other university organizations, allowing students to develop their interests and broaden their skill set;
• Access to support services such as career counseling, psychological assistance, educational guidance, and coaching at both University and Faculty levels.

Strengths of the program

• Interdisciplinary approach combining economic, social, and geographical knowledge;
• Up-to-date topics addressing the needs of the modern tourism economy;
• Innovative approach to management and marketing in the tourism sector;
• Emphasis on digital tools for e-marketing;
• Participation of industry professionals and international faculty in program implementation.

Graduate profile

A graduate of the second-cycle degree program in Tourism Management and Marketing is well-prepared to effectively manage tourism-related activities at local, regional, and global levels.

Graduates possess the ability to analyze tourism phenomena in spatial, environmental, economic, and social contexts, understanding the principles of sustainable tourism development.

They are proficient in using modern information tools, including AI for data processing, preparing analytical reports, and visualizing data. They have knowledge of human resource management and can communicate effectively.

Graduates are well-equipped for careers in the tourism sector, working in private companies involved in organizing tourism activities, as well as in managing tourism products and destinations. They can take on managerial roles, work as tourism market analysts, marketing specialists, project managers in tourism-related companies, and find employment in the public sector, such as institutions responsible for promoting tourism at national and international levels.

Additionally, graduates possess the knowledge necessary to successfully manage tourism enterprises, with the programme including practical skills essential for running an independent business in the tourism sector.

Career prospects

Graduates can easily find employment in institutions related to tourism services, such as travel agencies, hotels, event and cultural agencies, and sports centers. They may also work as tour guides or travel coordinators. Additionally, they have the opportunity to start their own businesses in the tourism industry.