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Applications are now open for Public Relations and Media Marketing – a new postgraduate programme delivered in English.
Public Relations and Media Marketing is a new postgraduate programme offered at the Faculty of Political Science. The programme is dedicated to those who wish to expand their knowledge and understanding of PR and media marketing, as well as to improve their English language skills. The teaching staff includes practitioners in the given fields and academic lecturers with practical experience in journalism and PR. Although the programme is delivered in English, a basic/communicative command will suffice as students’ vocabulary and fluency of communication will be systematically expanded during the course of study. The classes mostly consist of practical exercises and workshops (partially in the form of e-learning).
The programme of study includes the following courses:
Advertising
Copywriting
Marketing
Marketing on-line
Creating public relations strategy
Communication in crisis
European projects environment
Media relations
Visual communication
Team work
Staff profiles and curricula of individual courses will be systematically published on the Facebook page of Public Relations and Media Marketing.
